The International Dictionary of Marketing offers definitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures.
This approach includes detailed observations and comment, making it an essential - and practical - guide for experienced professionals as well as trainees and student
The fate of languages has been closely linked to political power relationships throughout human history. Political shifts in the international system today continue to affect linguistic patterns, still in a state of flux following the end of the Cold War. This book considers the effects of present-day trends in global politics on the relative status of languages, and the directions in which the linguistic hierarchy might develop in the future. It appeals to researchers and students of sociolinguistics and language planning as well as of international relations.
English for International Tourism (Pre-Intermediate Course Book) provides a multi-level series for students who need professional communication within the hotel and tourism industries. Explores top tourist destinations using material taken from Dorling Kindersleys Eyewitness Travel Guides. Brings the world of work into the classroom. Provides effective communication strategies for workplace situations. Develops language awareness through an integrated syllabus.
Stephen C. Neff, War and the Law of Nations: A General History
This ambitious volume traces war as a legal concept from Roman times through to the twentieth century. Neff demonstrates how war has been seen variously as a law-enforcement operation, as a duel between states and as a 'crime against the peace'. He also considers the post World War II definition of war as an international law-enforcement mechanism under UN aupices. Although unsuccessful, this attempt did help transform war into a humanitarian, rather than a policy, problem.
