The Fundamentals of Marketing teaches beginning marketing students the basics of how marketing organisations successfully move from product concept through to the creation of successful brands. Russell explains the key tools used to develop successful brands including selling theories, consumer behaviour, creation and development of brands, strategic pricing, distribution, market research, strategic thinking and the promotion of these brands through advertising.
Little or no background in economics or higher level mathematics? Not a problem. FUNDAMENTALS OF MANAGERIAL ECONOMICS focuses on the economics, not the mathematics, of the managerial decision process. You'll learn how managers use economics to make decisions and stay ahead of change. And in this version, you'll learn it fast through captivating examples and uncomplicated math. Plus it comes with Economics Applications Access! This powerful program walks you step-by-step through the decision-making process using economics.
The book covers combinatorial probability, all the standard univariate discrete and continuous distributions, joint and conditional distributions in the bivariate and the multivariate case, the bivariate normal distribution, moment generating functions, various probability inequalities, the central limit theorem and the laws of large numbers, and the distribution theory of order statistics. In addition, the book gives a complete and accessible treatment of finite Markov chains, and a treatment of modern urn models and statistical genetics.
Making jewelry with cube beads requires no special training or classes. This book explains it all. With clear instructions and hundreds of color photographs, expert Virginia Jensen shows how to make stunning jewelry using many of the most popular off-loom stitches. Chapters are divided by project type, including bracelets, earrings, necklaces, rings, and decorative items. Beginners learn the fundamentals of many popular stitches as they create the projects, while more experienced crafters enjoy the challenge of weaving an uncommon shape into a knockout piece.
Training Fundamentals: Pfeiffer Essential Guides to Training Basics
Training Fundamentals is a no-nonsense, practical overview of training, filled with useful information, best practices, and proven strategies to help both new and experienced trainers develop their skills and design and deliver training that achieves results in today's rapidly changing learning environment. Designed to be easy-to-use, Training Fundamentals covers a range of topics, including:
