Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance.
Topics present factual topics in a modern magazine format. They offer challenging insights into the modern intercultural world from a teenager's viewpoint. Written in direct English, the texts and illustrations are closely integrated for maximum impact.
"These are simple exercises anyone can do. If you want more confidence, you have to read this book!" -- Jim Rohn, author
This isn't a collection of “pie in the sky” theories and “go for it” pep talks. It's a step-by-step program of ready-to-use tools, verbal and nonverbal techniques, and practical thinking exercises that direct your mind toward your goals. You'll be amazed how easy it is to interact with others; embrace opportunities; and enjoy parties, activities, work functions, and more.
Languages differ from one another in bewildering and seemingly arbitrary ways. For example, in English, the verb precedes the direct object ('understand the proof'), but in Japanese, the direct object comes first. In some languages, such as Mohawk, it is not even possible to establish a basic word order. Nonetheless, languages do share certain regularities in how they are structured and used. The exact nature and extent of these "language universals" has been the focus of much research and is one of the central explanatory goals in the language sciences.
How direct is the mapping between linguistic constructions and their interpretations? Much less direct than we commonly assume, according to Daniel Wedgwood. Extending current ideas from frameworks like Relevance Theory and Dynamic Syntax, Wedgwood upholds a radical position on modelling linguistic competence: the idea of interfacing static syntactic and semantic representations must be abandoned in favour of models of the incremental construction of meaning during parsing---which may involve significant pragmatic enrichment.
