It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's 25 years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
One of the clearest and most straightforward texts ever published, "Understanding Mechanics" covers all the topics required in the single-subject A Level. It is equally appropriate for those preparing for other Mathematics examinations at A Level and for students on technical courses in further and higher education. The Key Points are: principles introduced in a simple and direct manner with worked examples; and ample opportunity given for practice with questions and exercises carefully graded to provide a steady progression.
