The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage.
Avon: Building the World’s Premier Company for Women
Added by: nadella | Karma: 89.46 | Other | 5 October 2009
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Avon: Building the World’s Premier Company for Women provides an “insider’s” view of the development and expansion of an incredible company. You’ll be there through every step of its growth and discover how it greatly differs from almost every other traditional consumer products company.
The newest title in the popular 100 Words series is an informative and entertaining resource that can help anyone be right on the money when looking for words that will make a point, seal the deal, or just keep folks listening. Chosen by the editors of the American Heritage Dictionaries, these words will appeal to anyone who wants to be a more compelling communicator—as a worker, consumer, advocate, friend, dinner companion, or even as a romantic prospect.
Western-style consumerism appears unstoppable. Yet it is has failed to deliver greater happiness and is now facing major environmental, population and political challenges. The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.
