Business Vision is a practical intermediate level course designed to interest and motivate professional adults. The emphasis of the course is on communication and the skills and language needed to function in a professional environment. Key features include contemporary content from a wide range of sources, a logically developed grammar syllabus, speaking and communication skills and ideas for effective functioning in the workplace, a listening skills syllabus designed to improve students' abilities to understand and process natural speech and a complete email writing course and tips on handling other technologies such as the internet and mobile phones. 29 March 2008: AudioCDs added
Answering the need presented by a much-changed commercial climate, entrepreneurial journalist Applegate has retooled this business classic. Along with timeless advice, this edition includes ten new ideas for managing, organizing, promoting, and improving a small business in today's environment.
Intelligent Business uses informative and up-to-date authentic material from the Economist. It is fully benchmarked alongside the BEC exam suite and Common European Framework.
This book is designed for foreign-born professionals working in the U.S. who already possess good English skills, and yet are not polished communicators in a U.S. business environment. We provide practical advice - with student and client anecdotes throughout the text - and help foreign-born professionals change their communications skills and style to become more effective in typical business situations such as: managing meetings, understanding U.S. negotiation tactics, writing effective e-mails, delivering U.S.-style presentations, using Power English to stand out as a leader, and other communication areas such as how to reduce accents that interfere in business transactions.
The book sets out to be your own, pocket, marketing consultant -
without the expense. Not only does it offer some great ideas but it
explains how each idea will benefit your business, what you need to do
to make it work, and how you can apply it to your own business
immediately. Through a series of special response questions, it
cleverly gets across marketing ideas in combination with
the vital thinking behind their application. Furthermore, it does so in
a way that transfers 'ownership' of these strategies to you the
business manager so that you feel thoroughly motivated and inspired to
act. Whether you run a product or service-led business, it will help
you to: understand your market place, your competition and your
customer; create solid, reasoned foundations for your business; develop
your marketing message on credible foundations; decide on the most
effective marketing methods for your business; attract new customers,
and boost business with existing customers; build your business profile
so that it's always working for you; get the right pricing in place; and, complete your marketing plan and create a successful marketing system
The ideas are presented separately in bite-sized chunks so that you can
devote just a little thinking and reflection time to each one before -
most importantly - making it all happen.
29 March 2008: AudioCDs added
