Test Your English Vocabulary in Use (elementary) aims to help students check their vocabulary learning. It can be used by all elementary learners of English who want to test their vocabulary. It will also be useful for learners who are using English Vocabulary in Use (elementary) and want to test their progress.
This book is an invaluable tool for developing collocational sensitivity. It was first published in 1981 and later in 1995.
It presents texts which contextualize the words they focus on. They then have a section on word study. One important part of this are semantic matrices, or 'componential grids'.
Ideal as a supplementary material for CAE or CPE preparation classes.
Added by: semyen | Karma: 14.03 | Black Hole | 24 November 2009
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English for Marketing and Advertising is aimed at anyone who works in marketing and advertising. The book covers all the essential responsibilities of marketing and advertising departments. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. Telephoning, emailing, meetings, and presentations are practised, alongside the important specialist vocabulary relating to branding, market research, advertising rates, direct marketing, and public relations.