Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.
The Harvard Business Review Annotated Bibliography: All Articles, 1922 through 2007, with Indexes to Authors, Titles and Subjects
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The Harvard Business Review Annotated Bibliography: All Articles, 1922 through 2007, with Indexes to Authors, Titles and Subjects
For nearly 90 years, Harvard Business Review has published some of the most insightful and timely writing on business management and administration. Now that the magazine's archives are available through Ebsco, library patrons have thousands articles at their fingertips. This annotated bibliography provides readers the information they need to find articles related to their interests.
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When a 15-year-old girl shows up to plead with Elvis to find her errant father, his first impulse is to hand the case over to Social Services. But he sees how hard the kid is working to keep her two siblings together and afloat. The father sounds like an angel; the case should be a cinch. But as Elvis investigates, he finds the dad seems to be a mover in the criminal underworld who is on the verge of a grand scheme. Could this be the right guy?
How to Be a Bestselling Novelist? Celebrity authors, including Tom Clancy and Jilly Cooper, talk candidly about how they started writing and how their careers developed, expressing their views on failure, success and the publishing industry. A must for aspiring authors, this entertaining book provides valuable and fascinating insights into how some of the world's most successful writers made it to where they are today.
It's 1798, and Lewrie and his crew of the Proteus frigate have their work cut out for them. First, he has rashly vowed to uphold a friend's honour in a duel to the death. Second, he faces the horridly unwelcome arrival of HM Government's Foreign Office agents (out to use him as their cat's-paw in impossibly vaunting schemes against the French). And last, he must engineer the showdown with his arch foe and nemesis, the hideous ogre of the French Revolution's Terror, that clever fiend Guillaume Choundas!
