24 lectures, 30 minutes/lecture by David Sadava, The Claremont McKenna, Pitzer, and Scripps Colleges Ph.D., University of California at San Diego We use it routinely to cure diseases, solve crimes, and reunite families. Yet we've known about it for only 60 years. And what we're continuing to learn about it every day has the potential to transform our health, our nutrition, our society, and our future. What is this powerful mystery?
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Acclaimed economists Hall and Lieberman have made the latest edition of ECONOMICS: PRINCIPLES AND APPLICATIONS as current as the headlines. Hall and Lieberman's careful focus on recent economic theories and applications, and how they relate to practical questions, effectively communicates that economics is an integrated, powerful body of knowledge that can address complex domestic and global issues.
They all may be vulnerable to the next bursting bubble. John Calverley lays out the fundamentals of our asset-backed economy and explores the powerful implications for individuals, businesses, central banks, and policy makers.
Fact catches up with fiction when the secret of telepathic communication is discovered. But the device at the centre of the mystery is in the possession of two schoolboys and whether they stole it or invented it, there are powerful interests who will kill to get hold of it. Albert Campion faces as deadly a challenge as any in his career.
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
24 lectures, 30 minutes/lecture
