My Other Wife Is a Car: Confessions of a Car Tragic
John’s driven more than 3,000 cars in his day and owned more than 130—his shortest ownership being less than 24 hours. He’s had disasters that included a mishap with an old Rolls Royce, sold cars for a crooked dealer, and raced at Bathurst and Targa Tasmania. Now, strap in and get ready to experience the best and worst cars, the biggest lies, the most glorious failures, the cars that got away, and what it feels like to go full throttle for the first time through the kink into Caltex Chase.
The fast development of more atraumatic and refined operative techniques in the last decade, and the importance of good long-term results and reduced number of failures in nasal surgery, emphasize the need for an up-to-date, step-by-step operative guide.
Laura Ries, President, Ries & Ries, Marketing Strategists
"A goldmine of helpful how-not-to advice which you ignore at your own peril."
"Haig, a marketing consultant, is one of a new breed of writers producing marketing primers for the hyphenated age of e-marketing. This type of work is characterized by breezily written snippets of success or failure as either encouragement or admonition for the practitioner or for a new category of reader: the business voyeur. Thus these works are written in a readable and appealing format, as e-business fables. Examining 'the 100 biggest branding mistakes of all time, ' Haig organizes these 100 "failures" into ten types, each with its own moral and admonition. These types include classic failures (e.g., New Coke), idea failures (e.g., R.J. Reynolds' smokeless cigarettes), extension failures (e.g., Harley Davidson perfume), culture failures (e.g., Kelloggs in India), and technology failures (e.g., Pets.com). The idea behind this work is that with knowledge these failures can be avoided, but this reviewer regards it as akin to Monday morning quarterbacking in its validity as an activity. None of this takes away the schadenfreude of this well-written, quick read. Useful more as a cultural artifact than classroom text, this book could serve as supplementary reading for advanced marketing courses and for business voyeurs who like a good read. Summing Up: Recommended. General readers; upper-division undergraduate and graduate students; and practitioners." -- S. A. Schulman, CUNY Kingsborough Community College
