Learn the art of conceptual copywriting from a master * Concentrates on the copywriter-client relationship * Includes exercises and case studies of some of the best ad campaigns from around the world
To demystify creative work without reducing it to simplistic formulas, Doris Wallace and Howard Gruber, one of the world's foremost authorities on creativity, have produced a unique book exploring the creative process in the arts and sciences. The book's original "evolving systems approach" treats creativity as purposeful work and integrates cognitive, emotional, aesthetic, and motivational aspects of the creative process.
A good poetry idea should help the children feel excited about writing and enable them to think of what to write - developing their imagination, creativity and writing skills. Jumpstart! Poetry is about involving children as creative writers through writing poems. The book contains a bank of ideas that can be drawn upon when teaching poetry but also at other times to provide a source for creative writing that children relish. There are more than 100 quick warm-ups to fire the brain into a creative mood and to ‘jumpstart’ reading, writing and performing poetry in any key stage 1 or 2 classroom.
Coping with life's stresses is difficult for everybody, but can be especially challenging for teenagers who feel isolated and misunderstood. Creative expression through art, craft and writing is a very natural and effective way of helping young people to explore and communicate personal identity. This book is bursting with art and journal projects, creative challenges, and miniature projects for personal spaces, all of which help teenagers to understand and express who they are and what is important to them. Activities are diverse, can be tailored to suit the individual, and require minimal equipment and even less artistic know-how, so can be enjoyed by all.
The Handbook of Creative Writing (2nd edition) - 2014
In this new edition 54 chapters cover the central pillars of writing creatively: the theories behind the creativity, the techniques and writing as a commercial enterprise. With contributions from over 50 poets, novelists, dramatists, publishers, editors, tutors, critics and scholars, this is the essential guide to writing and getting published.
