Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization.
The number of ways organizational stakeholders communicate with each other is expanding rapidly as evidenced by the popularity of social network sites, blogging, and the never-ending introduction of mobile communication technologies. Communicating in Business, set to be released this summer, gives the reader to tools to communicate effectively and efficiently in this ever-changing environment.
Accounting has become known as the language of business. This new edition is written to meet the needs of those students who will not be accountants but who do need to understand accounting to learn the key language that embarks us in the business world.
