Archetype: A Natural History of the Self, first published in 1982 was a ground-breaking book; the first to explore the connections between Jung's archetypes and evolutionary disciplines such as ethology and sociobiology, and an excellent introduction to the archetypes in theory and practical application as well.

Gentlemen Prefer Blondes

If any American fictional character of the twentieth century seems likely to be immortal, it is Lorelei Lee of Little Rock, Arkansas, the not-so-dumb blonde who knew that diamonds are a girl's best friend. Outrageous, charming, and unforgettable, she's been portrayed on stage and screen by Carol Channing and Marilyn Monroe and has become the archetype of the footloose, good-hearted gold digger, with an insatiable appetite for orchids, champagne, and precious stones.