Contrastive lexical semantics was the main topic of an International Workshop at the University of Münster in May, 1997. It was addressed from different perspectives, from the pragmatic perspective of a corpus-oriented approach as well as from the model-oriented perspective of sign theoretic linguistics. Whereas the rule-governed model-oriented approach is necessarily restricted to subsets of vocabulary, the pragmatic approach aims to analyse and describe the whole vocabulary-in-use.
There are increasingly strident calls from many sectors of society for the tourism industry, the world’s largest industry, to adopt a more ethical approach to the way it does business. In particular there has been an emphasis placed on the need for a more ethical approach to the way the tourism industry interacts with consumers, the environment, with indigenous peoples, those in poverty, and those in destinations suffering human rights abuses.
Technical Communication: A Practical Approach, 2nd Edition
Every student who plans to work in business and industry must master the art of technical communication. Indeed, your ability to communicate effectively in print, in presentations, and in electronic media will play a major role in your success in your chosen profession. Technical Communication: A Practical Approach is grounded in the principle that you will learn to communicate more ef£ectively by writing early and as much as possible in a course. It contains a wealth of guidelines, examples, and models to help you become a competent professional writer.
The current work follows the premise that fictional oral narratives represent socio-emotionally and academically relevant communicative practices. Two studies are presented, aiming to (1) analyze the narrative skills of preschool-age Turkish-German dual language learners (DLLs) and (2) explore a peer-assisted approach to supporting DLLs' narrative skills in early childhood education and care. The findings relate to the influence of dual language learning on narrative production and provide emerging evidence for the effectiveness of a peer-assisted narrative intervention approach.
Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and maintaining relationships between customers, suppliers and stakeholders, and personnel has become increasingly important in today's business environment.
