It provides a precise, concise, and comprehensive linguistic description and analysis of what a good translator does in the act of translation. Like good criticism, this book makes one aware of the seemingly mystifying things that go on in translating from one language to another. The concepts are basic to linguistics and the examples are well chosen.
Drawing from more than two hundred examples representing twenty-two languages of wide genetic and typological variety, the author guides the reader through a broad collection of situations encountered in the analysis and practice of translation.
The present volume is a corpus-based study of the occurrence, variation, and change in the use of English adjective pairs in -ic and -ical over several centuries. The study involves the analysis of large, multi-million-word corpora representing the English language at various stages. It examines the nature of competition between the two affixes: what kind of rivalry existed, what kinds of words entered into competition, and in what ways the rivalry was resolved. The book presents close studies of six notably differentiated -ic/-ical adjective pairs, namely classic/classical, comic/comical, economic/economical, electric/electrical, historic/historical, and magic/magical, as well as commentaries on some 40 other -ic/-ical pairs, which manifest different types of shifts in use through history.
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response. "Critical Metaphor Analysis" is then developed in a series of corpus-based studies in which analysis of collocations provides insight into the cognitive motivation and expressive connotation of metaphor. By unifying traditional and cognitive semantic with pragmatic approaches, the reader becomes aware of the importance of metaphor in persuasive language.
New opportunities in the global workplace have heightened interest in business studies. In response to this trend, this book presents an in-depth analysis of a corpus of authentic business studies lectures, focusing on spoken, academic, disciplinary and professional features (e.g., speech rate, interactive devices, specialized lexis) that are crucial to comprehension, but often problematic for non-native speakers. The investigation adopts an original multi-pronged approach including quantitative, qualitative and comparative analyses. It utilizes techniques drawn mainly from corpus linguistics and discourse analysis, but also integrates observational and ethnographic methods to provide unique extra-linguistic insights. The study is thus a full-circle interpretive account of this dynamic spoken genre where academia and profession converge. The book shows how business studies lectures are characterised by a synergy of discourses and communicative channels that reflect the community of practice, highlighting the need to help international business students develop multiple literacies to overcome present and future challenges.
How should the student set about exploring contemporary American cinema? This book takes an innovative approach to film analysis: each chapter examines the assumptions behind one traditional theory of film, distils a method of analysis from it, and then analyses a contemporary American movie. It then goes beyond the traditional theory by analysing the same movie using a more current theory and method.
