Strategic marketing Course (OHP Slides)
Objectives
This course examines recent developments in marketing thinking and market strategy
development. It focuses on the dynamic aspects of market strategy development and
current issues such as relationship and Internet marketing. The course will try to give
you practical experience on how to develop and adjust strategies in an integrative
manner through the use of a simulation exercise.

The Physics of Star Trek

By Lawrence M. Krauss

 

 

Even those who have never watched an episode of Star Trek will be entertained and enlightened by theoretical physicist Krauss’s adventurous investigation of interstellar flight, time travel, teleportation of objects and the possibility of extraterrestrial life. Case Western Reserve professor Krauss maintains that Star Trek’s writers were sometimes far ahead of scientists and famed astrophysicist Stephen Hawking’s foreword, endorsing the possibilities of faster-than-light travel and journeying back in time, supports that notion. On the other hand, Krauss also argues that the show is riddled with bloopers and huge improbabilities, as when the Voyager’s crew escapes from a black hole’s interior. This informal manual for Trekkers offers a porthole on the wonders of the universe as it ponders the potential existence of aliens, “wormholes” that allow astronauts to tunnel through space, other dimensions and myriad baby universes.
Sure, we all know Star Trek is fiction, but warp drives and transporters and holodecks don't seem altogether implausible. Are any of these futuristic inventions fundamentally outlawed by physics as we understand it today? The Physics of Star Trek takes a lighthearted look at this subject, speculating on how the wonders of Star Trek technology might actually work--and, in some cases, revealing why the inventions are impossible or impractical even for an advanced civilization. (Example: "dematerializing" a person for transport would require about as much energy as is released by a 100-megaton hydrogen bomb). The Physics of Star Trek deserves merit for providing a refresher course on topics such as relativity and antimatter, but let's face it: the reason most people will want to read this book is simply that it's fun to poke holes in the premises of their favorite science fiction shows!

This course introduces both macroeconomics and microeconomics. At a business and professional level, macroeconomics can help to answer questions such as the following: How much should I manufacture this month? How much inventory should I maintain? At a personal level: Should I switch jobs—or ask for a raise? Should I buy a house now or wait until next year? Should I get a variable or fixed-rate mortgage? And what about my investments for retirement? In contrast, microeconomics can help to answer the following questions: How can my firm minimize its costs and increase its profits? What prices should I charge for my products? Will I really be better off financially if I quit my job now and go back for an MBA degree? What kind of career should I be preparing myself for? What about that new refrigerator or automobile I want to buy?

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Market leader placement test - Intermediate
Placement test for the course of Business English "Market leader"

Lib and Libby b Grammar and Vocabulary Activities includes 15 units. Each unit is divided into two lessons. Every three units there is one Revision unit, that is, five Revision Units on the whole. At the end of the Lib and Libby b Grammar and Vocabulary Activities there is a complete Glossary of the vocabulary presented in both Pupil’s Book and Grammar and Vocabulary Activities.