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Main page » » Strategic marketing Course (OHP Slides)

Strategic marketing Course (OHP Slides)


The main objectives of the course are to:

introduce you to a systematic way of thinking about developing marketing
familiarise you with current advances practices in marketing strategy
to help you develop your analytical and problem-solving skills in marketing
Upon completion of the course you should be able:
to appreciate market strategies as well the processes underlying the development
of marketing strategies
to identify, analyse and put together what is needed to develop sound strategies
to make and implement sound marketing decisions in a dynamic environment

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Tags: marketing, strategy, market, course, Slides