Strategic marketing Course (OHP Slides)

The main objectives of the course are to:

• introduce you to a systematic way of thinking about developing marketing
strategies
• familiarise you with current advances practices in marketing strategy
• to help you develop your analytical and problem-solving skills in marketing
Upon completion of the course you should be able:
• to appreciate market strategies as well the processes underlying the development
of marketing strategies
• to identify, analyse and put together what is needed to develop sound strategies
• to make and implement sound marketing decisions in a dynamic environment