In just a few years, futures trading has grown from a specialized area
to a major sector that is attracting pension funds, hedge funds, and
other capital pools. Technological advances have led to increased
globalization and around-the-clock trading, which has generated huge
volumes that can be traded at minimal cost.
In Timing
Techniques for Commodity Futures Markets, expert stocks and futures
advisor Colin Alexander explains how to make money in all market
conditions. He shows you how to set up monthly and weekly charts with
indicators that determine which markets may be worth trading. Then he
shows daily and intraday charts tell you when to pull the trigger and
get into a trade and stay until market action generates an exit signal.
Terence Gargiulo's 'breakthrough' communications and storytelling are
amply demonstrated with dozens of corporate examples. And the best
part? Gargiulo shows us, step by step, how to create this storytelling
communication magic in our own organizations. The competencies assessed
by the instrument represent the nine essential communication behaviors
that need to be developed and cultivated in all of today’s leaders and
managers: Modeling, Telling, Selecting, Indexing, Synthesizing,
Reflecting, Eliciting, Listening and Observing.
Once Upon a Time
will show you how to develop exceptional communication skills, and it
will serve as an invaluable resource for helping others do the same.
Stories are a natural part of how we communicate. Yet many of us are
unaware of the different ways we use stories. This book will take the
intuitive aspects of communicating through stories and break it down
into repeatable practices and essential competencies. The story-based
activities in the second half of the book will give you powerful, easy
to lead, structured, experiential exercises that can be used in a
variety of settings and for lots of different purposes that go beyond
training.
"Because the book is written by an intelligent theorising practitioner,
students of both practical 'journalism' and theoretical 'media studies'
should find it invaluable as a reference work, a first-aid kit and a
revision tool."
--Harriet Gilbert, City University
Never has the media been so critically regarded as at the present time. Documenting many areas of debate and dispute between journalists, the media, public organizations and politicians, Wilson identifies why conflicts will continue. Understanding Journalism
covers issues that range in topic from government bias and censorship,
to animals rights and obscenity. This informative work is a valuable
guide to all those involved in journalism and the media. Based on the
first hand experience of a journalist, it covers all areas that make
journalism controversial in the eye of the general public.
This title explores the growing concept of relationship marketing,
defined as the process of creating, maintaining, and enhancing strong,
value-laden relationships with customers and other stakeholders.
Relationship Marketing explores the concept in theory and practice for
use in the e-commerce era. The book offers an understanding of
relationship marketing as a business strategy within a framework that
integrates marketing, e-commerce, corporate communications, and
knowledge management.
"Relationship Marketing: Dialogue and
Networks in the E-Commerce Era is based on ten years of consulting
experience and academic study. The unique contribution of this book is
the particular and careful emphasis on the understanding of human
trading relationships as central to relationship marketing.
Contemporary Relationship Marketing is explained as a business strategy
within a management framework that integrates marketing, e-commerce,
corporate communication, and knowledge management. A reconsideration of
relationship marketing in the light of recent innovative thinking and
the emerging new economy presents the other side of the coin -
communication as the mode of inter-action, and relationships as the
shared context for meaning-making. This book develops the management
framework for responsive and responsible communicative interaction in
an integrated corporate management system. The question of information
& communication technology (ICT) as enabler and facilitator of
Relationship Marketing is addressed, using a varied range of case
studies to illustrate developments in principle, policy, and practice.
This title is particularly relevant for students taking advanced
undergraduate, MBA and MSc courses on relationship marketing, marketing
management and service management.
The Secret Language of Business reveals the secrets of body language
and nonverbal communication. Successful professionals need more than
just good communication skills, you also need the ability to interpret
the nonverbal signals that everyone displays. You’ll learn how to
master and manipulate your own body language, read the body language of
others, and influence people through your new skills and perception. No
matter what business you’re in, this is a valuable guide to achieving
more in life and business.