The book testifies of the great tolerance of Cognitive Linguists towards internal variety within itself and towards external interaction with major linguistic subdisciplines. Internally, it opens up the broad variety of CL strands and the cognitive unity between convergent linguistic disciplines. Externally, it provides a wide overview of the connections between cognition and social, psychological, pragmatic, and discourse-oriented dimensions of language, which will make this book attractive to scholars from different persuasions. The book is thus expected to raise productive debate inside and outside the CL community. Furthermore, the book examines interdisciplinary connections from the point of view of the internal dynamics of CL research itself. CL is rapidly developing into different compatible frameworks with extensions into levels of linguistics description like discourse, pragmatics, and sociolinguistics among others that have only recently been taken into account in this orientation.

The book covers two general topics: (i) the relationship between the embodied nature of language, cultural models, and social action; (ii) the role of metaphor and metonymy in inferential activity and as generators of discourse ties. More specific topics are the nature and scope of constructional meaning, language variation and cultural models; discourse acts; the relationship between communication and cognition, the argumentative role of metaphor in discourse, the role of mental spaces in linguistic processing, and the role of empirical work in CL research. These features endow the book with internal unity and consistency while preserving the identity of each of the contributions therein.

Praise for Marketing Champions

"Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding a wake-up call to marketers everywhere on how to exert their influence and improve their contribution to cash flow."
--Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

"The authors understand that marketing is now the most important force within an organization--if you can figure out how to coordinate the rest of your colleagues. This book shows you how."
--Seth Godin, author of Small Is the New Big

"This leadership guide is a must-read for every executive who wants to understand the crucial connection between marketing and bottom-line results."
--Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and author of On Becoming a Leader

"The best marketing leaders are those who can harness the power of the enterprise--not just lead the marketing team. This book will give you the ability to align and inspire the entire company."
--Jerry Noonan, Spencer Stuart

This book is the essential roadmap to the key concepts which frame our understanding of society and culture.
From cybernetics to quantum theory, from ideology to power, from aesthetics to mimesis, this book spans a range of disciplines to provide an insight into the current scientific and intellectual state of society.

Each entry provides a history and current meaning of the concept in question. It then outlines its place in the work of a key author, while also offering an interpretation of the term's significance, both current and classical. Concepts are organized in alphabetical order, complete with references for further research, making this the essential reference for students throughout the social sciences and humanities.

Does the assembly you’re about to give, or that lesson on ‘forces’ you’re about to deliver, or that staff meeting you’re about to lead, or that newintake parents’ evening you’re planning look like everyone else’s anywhere else?
If so, then what about sitting down with your independent-thinking hat on and identifying how you can make it so that we couldn’t drop you into a totally different school on the other side of the country without anyone’s noticing the difference? Have the confidence to be memorable – the world of education needs you to be great.

Widely considered one of the great thinkers of the 20th century, Swiss psychologist Jean Piaget did for intelligence and mental development what Freud did for personality. In Mind Magic, a former Piaget student builds upon his teacher's pioneering work to offer you a program for unleashing the power of your mind. The key, according to John Miller, is learning "mind consciousness," or how one thinks best. Combining problem-solving and learning techniques from a variety of fields, including psychology, education, and computer science, he shows you how to observe your mind at work and use that knowledge to:

• Dramatically enhance the three aspects of intelligence crucial in the modern world: adaptability, creativity, and information management
• Make logic and emotion work together
• Gain the confidence needed to aim for higher intellectual achievement