Inside the Mind of the Shopper: The Science of Retailing
How Today’s Shoppers Really Think, Behave, and Buy: Breakthrough Insights for Creating High-Profit Retail Experiences! “Inside the Mind of the Shopper is the preeminent handbook for any marketer or retailer seeking to understand why people do what they do when they shop. Armed with the knowledge in this book, marketers and retailers can work together to predict how shoppers will respond (or not!) to package and label design, selling messages, shelf plans, and the entire retail space.”
Electroacoustic Devices: Microphones and Loudspeakers
This is the definitive reference for microphones and loudspeakers, your one-stop reference covering in great detail all you could want and need to know about electroacoustics devises (microphones and loudspeakers). Covering both the technology and the practical set up and placement this guide explores and bridges the link between experience and the technology, giving you a better understanding of the tools to use and why, leading to greatly improved results.
Jorgensen's Ecosystem Ecology provides a thorough and comprehensive overview of the world's aquatic and terrestrial ecosystems. This derivative volume based on the best-selling Encyclopedia of Ecology (published 2008) is the only book currently published that provides an overview of the world's ecosystems in a concise format.
Only applications-driven book dealing with commerically-sponsored spatial analysis research. * Focuses on business and public sector planning case studies, offering readers a snapshot of the use of spatial analysis across a broad range of areas. * Internationally-renowned editors and contributors present a broad variety of global applications, and demonstrate GIS components and spatial methodologies in practice.
Galileo's Pendulum: From the Rhythm of Time to the Making of Matter
Bored during Mass at the cathedral in Pisa, the seventeen-year-old Galileo regarded the chandelier swinging overhead--and remarked, to his great surprise, that the lamp took as many beats to complete an arc when hardly moving as when it was swinging widely. Galileo's Pendulum tells the story of what this observation meant, and of its profound consequences for science and technology.
