Перевод проблемы теории, практики и методики преподавания
В книге популярно изложены основные теоретические положения переводоведения, разбираются вопросы практики перевода и методики его преподавания применительно к немецкому языку в школе с углубленным изучением немецкого языка.
Language Ideologies and Media Discourse - Texts, Practices, Politics
The book is tightly focussed on the relationship between language ideologies and media discourse, together with the methods and techniques required for the analysis of that relationship. It also places emphasis on television and new-media texts, incorporating and expanding upon recent theoretical insights into visual communication and multimodal discourse analysis.
I Is an Other - The Secret Life of Metaphor and How it Shapes the Way We See the World
"Metaphorical thinking is the way we make sense of the world" and neurological research shows that humans experience pleasure when performing the "cognitive gymnastics" of deciphering metaphors to connect two dissimilar things, asserts Geary (The World in a Phrase) in a delightful examination that borrows for its title from a poem by Rimbaud, whose writing aimed to "upset conventional orders of perception."
This is the definitive state-of-the art resource to discourse analysis, providing a guide for advanced students and researchers in the field. The Companion to Discourse Analysis is designed to be the essential one-volume resource for advanced students and academics. This companion offers a comprehensive and accessible reference resource to research in contemporary discourse studies.
America in So Many Words: Words That Have Shaped America
This unique and fascinating history of this country's language, chronicles, year by year, the contributions which have been made to the vocabulary of English and the words which have been embraced as the nation has evolved.