Winning
Collins (April 2005) | ISBN: 0060753943 | English | 385 pages | PDF
Winning is destined to become the bible of business for generations to come. It clearly and succinctly lays out the answers to the most difficult, important questions people face both on and off the job. He describes his core business principles and devotes most of Winning to the real "stuff" of work--how to lead, hire, get ahead, even write a budget. Welch's optimistic, no excuses, get-it-done mind set is riveting. His goal is to help anyone and everyone who has a passion for success.
This state-of-the-art guide to some of the most exciting work in
current linguistics explores how the core components of the language
faculty interact. It examines how these interactions are reflected in
linguistic and cognitive theory, considers what they reveal about the
operations of language within the mind, and looks at their reflections
in expression and communication. Leading international scholars present
cutting-edge accounts of developments in the interfaces between
phonetics, phonology, morphology, syntax, semantics, and pragmatics.
They bring to bear a rich variety of methods and theoretical
perspectives, focus on a broad array of issues and problems, and
illustrate their arguments from a wide range of the world's languages.
After the editors' introduction to its structure, scope, and content,
the book is divided into four parts. The first, Sound, is concerned
with the interfaces between phonetics and phonology, phonology and
morphology, and phonology and syntax. Part II, Structure, considers the
interactions of syntax with morphology, semantics, and the lexicon, and
explores the status of the word and its representional status in the
mind. Part III, Meaning, revisits the syntax-semantics interface from
the perspective of compositionality, and looks at issues concerned with
intonation, discourse, and context. The authors in the final part of
the book, General Architectural
Concerns, examine work on Universal Grammar, the overall model of
language, and linguistic and associated theories of language and
cognition. All scholars and advanced students of language will value
this book, whether they are in linguistics, cognitive science, philosophy, artificial intelligence, computational science, or informatics.
A gripping and compelling account of some of the most baffling and astonishing events, an amzaing compendium of the weird and the wonderful, includes some of history's most astonding tales of the stranage and supernatural and tells in vidid details the story of both events and people involved.
The Handbook of English Linguistics is a collection of
articles written by leading specialists on all core areas of English
linguistics that provides a state-of-the-art account of research in the
field.
Brings together articles from the core areas of
English linguistics, including syntax, phonetics, phonology,
morphology, as well as variation, discourse, stylistics and usage
Written by specialists from around the world
Provides
an introduction to a key area of English Linguistics and includes a
discussion of the most recent theoretical and descriptive research, as
well as extensive bibliographic references.
This is The Handbook of English Linguistics not The Handbook of Linguistics
Robert Grede “Naked Marketing: The Bare Essentials"
Marquette University Press | 2006-01-31 | ISBN: 0874620198 | 186 pages | PDF
Before you spend two nickels on marketing, it is important to understand how those nickels should be spent. Q: With all the sexy new ways to do marketing from web sites to publicity with radio "shock jocks" what's an ambitious entrepreneur to do? A: Strip away all the hype and hoopla; get down to the basics of Naked Marketing. Here is a handy tool for business managers and entrepreneurs who want to get market-smart quickly and painlessly.
With real-life examples and effective techniques for nearly all business, the bare facts reveal how to: Develop a market plan, create the marketing budget, exploit publicity and mix mass media, personal selling and direct mail. Robert Grede offers lists of DO's and DON'T's. He shares winning strategies used by big-name companies and by small start-ups.