Written for the capstone course in Marketing or Marketing Strategy. Marketing Planning and Strategy will help students develop strategic marketing skills essential for todayUs global competition. This text focuses on marketing stratgey from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Gene Klann “Building Character: Strengthening the Heart of Good Leadership"

Building Character is written for leaders who understand their responsibility to develop authentic leaders within their organizations. Without presenting an overarching moral code or a prescriptive code of behavior, this book offers leaders and managers a practical model complete with the tools, information, and processes to develop character in leaders at all levels. The author explains the role character plays in leadership success and effectiveness and outlines how character can be developed through the Five E's—Example, Education, Experience, Evaluation, and Environment.

Inside Old English: Essays in Honour of Bruce Mitchell gives readers a comprehensive insight into the world of Old English.

• Consists of a series of original essays written by prominent specialists in the field in honour of the eminent Oxford scholar, Bruce Mitchell (co-author of the best-selling textbook A Guide to Old English, 6th edition, Blackwell, 2001).
• Encourages readers to engage with the literary, cultural, intellectual, religious and historical contexts of Old English texts.
• Explores the problems scholars face in interpreting and editing Old English texts.
• Highlights the essential secondary literature for each topic.

Each of the contributors writes in a straightforward and authoritative style, drawing out connections between different contexts and pointing readers towards the essential secondary literature for each topic.

Powerful new forces are reshaping the business world and the role of the manager in making effective strategic choices is increasingly demanding. This book shows today's manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. It evaluates the tools, tactics, and techniques for making profit-boosting decisions. Moreover, it contains insights into effective strategic decisions--what worked and why, what failed and why.

Gangs of America: The Rise of Corporate Power and the Disabling of Democracy
Where did this powerful institution come from? How did it get so much power? In Gangs of America: The Rise of Corporate Power and the Disabling of Democracy, author Ted Nace probes the roots of corporate power, finding answers in surprising places.
A key revelation of the book is the wariness of the Founding Fathers toward corporations. That wariness was shaped by rampant abuses on the part of British corporations such as the Virginia Company, whose ill-treatment killed thousands of women and children on forced-labor tobacco plantations, and the East India Company, whose attempt to monopolize American commodities led to the merchant-led rebellion known as the Boston Tea Party.
Ted Nace worked as a researcher on electric utility policy for the Environmental Defense Fund and as staff director of the Dakota Resource Council, a grassroots group seeking to protect farms and ranches from strip mines and other energy projects. In 1985, he founded Peachpit Press, the world’s leading publisher of books on computer graphics and desktop publishing. After selling Peachpit Press to British publishing conglomerate Pearson, Nace felt driven to understand the historical roots of corporate political power. Gangs of America, the result of that quest, features Nace’s engaging, personal, and complex voicethat of a writer, a businessman, and an activist.