Ever since his first book was published some six decades ago, Peter Drucker has been essential to everyone serious about the "management of an enterprise (and) the self-management of the individual, whether executive or professional, within an enterprise and altogether in our society of managed organizations." This distinguished 30-year Claremont University professor has continuously identified critical principles in management, economics, politics, and the world in general. And he has redirected our thinking about them through more than two dozen books, including an autobiography and a couple of works of fiction. Now, with The Essential Drucker, he has overseen the compilation of his most important fundamentals into one indispensable book.
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively, faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections.
Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism - good and bad. Repackaging religion - updating music, creating teen-targeted bibles - is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition - the very ability to raise us above the market.
Author helps readers overcome moments of indecision, giving them the ability to function with the confidence that the impression they are making is a positive one. She offers concise, engaging solutions to the most common business etiquette dilemmas and gives successful tips on how to acquire the most appropriate business manners. Softcover.
The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.
In this volume leading researchers present new work on the semantics
and pragmatics of adjectives and adverbs, and their interfaces with
syntax. Its concerns include the semantics of gradability; the
relationship between adjectival scales and verbal aspect; the
relationship between meaning and
the positions of adjectives and
adverbs in nominal and verbal projections; and the fine-grained
semantics of different subclasses of adverbs and adverbs. Its goals are
to provide a comprehensive vision of the linguistically significant
structural and interpretive properties of adjectives and
adverbs, to
highlight the similarities between these two categories, and to signal
the importance of a careful and detailed integration of lexical and
compositional semantics.
The editors open the book with an
overview of current research before introducing and contextualizing the
remaining chapters. The work is aimed at scholars and advanced students
of syntax, semantics, formal pragmatics, and discourse. It will also
appeal to researchers in philosophy,
psycholinguistics, and language acquisition interested in the syntax and semantics of adjectives and adverbs.
In this volume leading researchers present new work on the semantics
and pragmatics of adjectives and adverbs, and their interfaces with
syntax. Its concerns include the semantics of gradability; the
relationship between adjectival scales and verbal aspect; the
relationship between meaning and
