Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.
The ecosystems this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-
As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge
The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence.
Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched.

Offers essential answers to students and parents as they go from high school to college

Each year, millions of high school students, parents, and guidance counselors address the issue of college. Choosing a college, taking the required entrance exams, qualifying for admission, paying tuition--these are some of the thornier aspects of the college experience.
Parents and students alike are faced with myriad questions as they prepare to make this momentous decision. 201 Most Frequently Asked Questions About Getting into College is a fail-safe guide to successfully navigating the road from high school to college. The book walks the reader through every step of the college journey and provides information on:
College entrance exams Selecting the right school Distance learning Balancing work and school Scholarships and financial aid Entrance interviews and moreDownload Description: Offers essential answers to students and parents as they go from high school to collegeEach year, millions of high school students, parents, and guidance counselors address the issue of college. Choosing a college, taking the required entrance exams, qualifying for admission, paying tuition--these are some of the thornier aspects of the college experience.Parents and students alike are faced with myriad questions as they prepare to make this momentous decision. 201 Most Frequently Asked Questions About Getting into College is a fail-safe guide to successfully navigating the road from high school to college. The book walks the reader through every step of the college journey and provides information on:College entrance examsSelecting the right schoolDistance learningBalancing work and schoolScholarships and financial aidEntrance interviews and more

`The major strength of this book is its exhaustive and readable review of standard theoretical perspectives which are supplemented with the latest research findings.... Assembling this volume was likely a meticulous and iterative process for both the editors and contributors, but the effort makes this Second Edition a worthwhile read and reference' - Management Revue
This totally revised edition of the bestselling text provides a comprehensive, international perspective of the consequences of internationalization for the management of people across borders.
Based on feedback from lecturers and students, as well as careful consideration of the changing needs of relevant courses, this latest edition contains many new chapters to offer students an up-to-date and thorough understanding of the essential elements of international Human Resource Management. While due attention is paid to expatriate management, the text also includes chapters on the role of HRM in internationalization, the link between strategy, structure and HRM in MNCs and the role of HRM in mergers and acquisitions. In addition, a discussion of comparative HRM, and international and comparative industrial relations forms a major part of this book.
The book is truly international, both in its outlook and in its author base. Authors, all experts and active researchers in their respective fields, use examples from all over the world and their chapters supplement classic theories and models with cutting-edge research and developments. All chapters are part of a carefully constructed framework and together provide a coherent picture of the field of International HRM.
This new edition also includes student discussion questions, further reading sections and a glossary. It will continue to be essential reading for students of human resource management, international business and international strategy.

Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, and reaching customers is a big challenge for small companies. This book offers you advice on key issues such as: understanding your customers, creating a customer service strategy, hiring the right people, setting up and implementing complaint processes, and adding a personal touch.

The BusinessWeek, Wall Street Journal, and New York Times business bestseller
"With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd."Harvard Business Review

"D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders."Michael E. Porter, Harvard Business School

"Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes."Publishers Weekly