Water, water everywhere - with this in mind, the perennial question in water works remains: can the earth's finite supply of water resources be increased to meet the constantly growing demand? Hailed on its first publication as a masterful account of the state of water science, this second edition of the bestselling The Science of Water: Concepts and Applications puts the spotlight on the critical importance of water's role in future sustainability. Clearly written and user-friendly.
Much of the received wisdom about the world of work emphasizes the marketization of the employment relationship; the decline of class-based forms of inequality, and the individualization of employment relations. Non-standard forms of employment, the delayering of organizational hierarchies,and the use of individual performance-based payment systems are all held up as examples of a new neo-liberal order in which employers and employees no longer feel a sense of obligation to each other.
Drawing on a range of employee and employer surveys, including the authors own Working in Britain 2000 survey, this ambitious study presents a comprehensive examination of the conditions, attitudes, and experiences of British employees from the mid-1980s to the early years of this century. The authors' analyses provides a compelling critique of the received wisdom, while also providing an original, alternative account of recent developments in work and labour markets. Along the way, the book covers such topical issues as the changing nature of trade union membership, the consequences of
Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value.
This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, "Brands and Branding" provides a review of best practices in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Finally, the third part of the book looks at trends in branding and the future for brands.
Written by seventeen experts in the field, "Brands and Branding" sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Journey through the wit and wisdom of generations of visual artists, photographers, writers, and architects--and discover what makes creative people extraordinary. This compilation of more than 1,000 great quotations, from famous to obscure, celebrates what artist throughout time have said about fame, color, finding inspiration, money woes, beauty, critics, fellow artists, and other provocative topics. The words of Leonardo da Vinci, Georgia O’Keeffe, Paul Cezanne, Ben Shahn, Marcel Duchamp, George Bernard Shaw, Vincent van Gogh, Sigmund Freud, Alexander Calder, Maria Rilke, David Hockney, Andy Warhol, Frank Lloyd Wright, Henri Matisse, Louise Nevelson, and many others are gathered here, in a warm, humorous, and moving collection of wisdom from the masters.
This is a very timely book. The author has chosen a very modern set of topics, ones that increasingly are at the heart of the field of atomic and optical physics... I am aware of no competing textbook that offers this wide selection of topics at the cutting edge of this discipline.' Chris Greene, University of Colorado, Boulder
Much of the received wisdom about the world of work emphasizes the marketization of the employment relationship; the decline of class-based forms of inequality, and the individualization of employment relations. Non-standard forms of employment, the delayering of organizational hierarchies,and the use of individual performance-based payment systems are all held up as examples of a new neo-liberal order in which employers and employees no longer feel a sense of obligation to each other.
This is a very timely book. The author has chosen a very modern set of topics, ones that increasingly are at the heart of the field of atomic and optical physics... I am aware of no competing textbook that offers this wide selection of topics at the cutting edge of this discipline.' Chris Greene, University of Colorado, Boulder
