The Mystery of the Missing Antimatter is at once a history of ideas and an exploration of modern science and the frontiers of human knowledge. This exciting, accessible book reveals how the interplay of theory and experimentation advances our understanding and redefines the questions we ask about our universe.
Subdivide and conquer! "Magic Search: Getting the Best Results from Your Catalog and Beyond" showcases how to increase the power of Library of Congress Subject Heading (LCSH) subdivisions to produce astonishing results from your searches. Rebecca S. Kornegay and Heidi E. Buchanan, experienced reference librarians, and Hildegard B. Morgan, an expert cataloger, explain how, when used wisely, LCSH subdivisions can save time and provide a new level of precision in information retrieval for patrons of the library.
There is nothing more satisfying than owning a shop of your own. Whether it's a designer clothing store, an exciting florist, or something for practically everything, this book will guide you through all you need to know about opening your own retail business. It is aimed at anyone who has a dream or a practical idea. It includes case histories of hands-on shop owners, their advice and top tips.
This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning.
An authoritative guide to boosting your nonprofit's bottom line through effective telephone fundraising Presenting a detailed structure for writing effective telephone call "scripts", Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a "road map/chart" for structuring effective call scripts.
