Social Media Metrics: How to Measure and Optimize Your Marketing Investment
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
The all-new fast-reference problem solver for controllers The Vest Pocket Controller is the handy pocket problem-solver that gives today's busy executives and accountants the helpful information they need in a quick-reference format.
Creating Your Own Destiny: How to Get Exactly What You Want Out of Life and Work
Put your own fate exactly where it belongs-in your hands It is one of the great questions of life. Its a simple question, really, but it seems impossible for many to answer: Do we control our own destinies? 90 percent of people think and act as if their destiny is foreordained, while only about 10 percent believe in the capacity to change and act on it.
A business fable for anyone feeling overwhelmed, underpaid, and frustrated in their job From the author of The Myth of Multitasking comes Invaluable, a business fable that empowers the frustrated and overworked to understand the value of their time. At the fictitious company GreenGarb, twenty-something Jason is discontent in his entry-level position, feeling his skills and knowledge are being underutilized
Your one indispensable guide to all the Fair Value requirements of IFRS Acomplete guide to the complex valuation requirements of IFRS, this book includes chapters on theoretical and practical applications, with extensive examples illustrating the required techniques for each application.
