With its clear and engaging writing style, PRINCIPLES OF MICROECONOMICS, Seventh Edition, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.
Practical and affordable, Strategies for Technical Communication in the Workplace offers complete coverage of routine workplace documents, complex forms of communication, and the latest technological innovations in a streamlined presentation of 528 pages. Emphasizing immediate and ongoing document creation as well as audience and purpose, Strategies for Technical Communication in the Workplace is appropriate for technical communication students and writers of all levels. Three new chapters cover email and text messages, blogs, wikis, and social networks, and ehtics.
This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader.
