Pride and Ferrell’s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today’s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.
Taking a fresh approach, the authors use the themes of optimization, equilibrium and empiricism to illustrate the power of simple economic ideas, and their ability to explain, predict, and improve what happens in the world. Each chapter begins with an empirical question that is later answered using data in the Evidence-Based Economics feature. As a result of the text’s practical emphasis, students will learn to apply economic principles to guide the decisions they make in their own lives.
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
Added by: Starcn | Karma: 199.38 | Economics and Management, Audiobooks, Reupload Needed | 9 December 2015
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Investing in Real Estate, 6th Edition (Audiobook)
A fully revised, new edition of one of the best-selling real-estate investing guides of all time.... Through its five previous editions, Investing in Real Estate has shown investors how to intelligently build wealth with their investments in houses, condominiums, and small apartment buildings. Unlike many titles in this genre, Investing in Real Estate steers clear of the hyped-up no cash, no credit, no problem promises. Instead, it provides sound, real-world advice and instruction that reflects the authors time-tested wisdom and experience.
Work Like Da Vinci: Gaining the Creative Advantage in Your Business and Career(Audiobook)
Added by: Starcn | Karma: 199.38 | Economics and Management, Audiobooks, Reupload Needed | 17 October 2015
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Work Like Da Vinci: Gaining the Creative Advantage in Your Business and Career(Audiobook)
Michael J. Gelb, Author, "Work Like Da Vinci: Gaining the Creative Advantage in Your Business and Career (Audiobook)" Your Coach in a Box 2006 | ISBN-10: 1596590408 | 5 Hours 6 Minutes | MP3 | 280 MB In his instant self-help classic, the international bestseller How to Think Like Leonardo da Vinci, Michael J. Gelb identified seven aspects of Da Vinci’s genius that contemporary readers can emulate and apply in their own lives.
