The best salespeople are those "Heavy Hitters" who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin′s Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales success. Using real–world case studies, examples, and exercises, Martin provides the psychological, physical, and language–based tactics you need to turn yourself into a Heavy Hitter.
For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
"Advances in Management Accounting" ("AMA") publishes well-developed articles on a variety of current topics in management accounting that are relevant to researchers in both practice and academe. As one of the premier management accounting research journals, "AMA" is well poised to meet the needs of management accounting scholars.
Combining the strength of the data analysis approach and the power of technology, the new edition features powerful and helpful new media supplements, enhanced teacher support materials, and full integration of the TI-83 and TI-89 graphing calculators.
China is on track to exceed the United States as the world's largest economy in the next several years. It is already the leading global trading nation. Even though its growth rate has recently slowed from years past, China has had the fastest yearly growth rate of any country for much of the last three decades. In China's Economy: What Everyone Needs to Know, Arthur Kroeber offers an overview of the highlights of China's development since economic reforms were initiated under Deng Xiaoping in 1979.
