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Innovative Business Education Design for 21st Century Learning
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Innovative Business Education Design for 21st Century Learning

This volume explores two aspects of change within higher education: macro factors governing and influencing the institutional environment, and micro issues taking place within the institutions themselves. The first part of the book examines some of the micro issues that influence business and economics pedagogy. It presents reflections and analyses of teaching roles and values, the enhancement of the student learning experience with technology and real world experiences, and what students want and need to learn.
 
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Travel Industry Economics: A Guide for Financial Analysis
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Travel Industry Economics: A Guide for Financial Analysis

In this book Harold L. Vogel comprehensively examines the business economics and investment aspects of major components of the travel industry, including airlines, hotels, casinos, amusement and theme parks and tourism. The book is designed as an economics-grounded text that uniquely integrates a review of each sector's history, economics, accounting, and financial analysis perspectives and relationships.
 
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Mindful Leadership For Dummies
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Mindful Leadership For Dummies

Mindful leadership is currently a high-trending topic in the self-help/business world, making headlines in such prominent publications as Forbes, Time magazine and The Guardian, and even earning a dedicated blog on Huffington Post. And all for good reason—the benefits of practicing mindfulness in the workplace are far-reaching, and as we begin to uncover more research that supports its effectiveness, it's no wonder business leaders are jumping aboard this positive bandwagon.
 
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Strategy and Success Factors of Business Schools
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Strategy and Success Factors of Business Schools

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus.
 
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International Marketing, 15 edition
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International Marketing, 15 edition

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
 
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