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Business to Business Marketing
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Business to Business MarketingBusiness to Business Marketing

The world economy has been divided into the 'Haves and Have-nots'. India has remained a developing nation even as the country has progressed at a faster pace than several other developing nations. With democratically elected government and multi-party political scene the country needed a major political thrust to accelerate its economic growth rate. 
 
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Human Resource Management
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Human Resource ManagementHuman Resource Management

This book explains in detail the principles, concepts and also their implication in different Indian situations. This also covers the recent trends of different issues. Many issues like HRD, Competency Management, Potential Appraisal, Performance Appraisal, HR Measurements, Attracting the Talents, Socializing etc. with case studies and finally the employee-employer relationships are also covered. This book contains 13 Chapters.
 
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Agile Excellence for Product Managers: A Guide to Creating Winning Products with Agile Development Teams
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Agile Excellence for Product Managers: A Guide to Creating Winning Products with Agile Development TeamsAgile Excellence for Product Managers: A Guide to Creating Winning Products with Agile Development Teams

Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex problems. 
 
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Emotional Intelligence: The New Rules
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Emotional Intelligence: The New RulesEmotional Intelligence: The New Rules

If you have not heard of emotional intelligence or EQ what planet have you landed from? You may be sick of people bleating on and on about EQ. But it is undoubtedly true that being intelligent is not enough to get you ahead at work anymore. You also have to be emotionally intelligent. In this savvy book, business psychologist Rob Yeung explains succinctly and accessibly the rules to behaving in an emotionally intelligent way.
 
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The 36 Stratagems for Business: Achieve Your Objectives Through Hidden and Unconventional Strategies and Tactics
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The 36 Stratagems for Business: Achieve Your Objectives Through Hidden and Unconventional Strategies and Tactics

The 36 stratagems are a set of powerful Chinese aphorisms embodying the essence of the ancient Chinese art of cunning. First mentioned about 1,500 years ago, and committed to paper nearly 500 years ago, the 36 stratagems have been gaining popularity in Chinese business circles since the 1990s. Though more than 80 books have been published recently in the Far East recommending the use of the 36 stratagems in the modern business world, these books are as yet unknown in the Western countries.The 36 stratagems encourage flexibility and new ways of thinking about business issues
 
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Happy About The Career Alphabet
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Happy About The Career AlphabetHappy About The Career Alphabet

Advance in your professional life with grace, confidence, and style! Whether entering the job market for the first time or transitioning into a new career, 'Happy About the Career Alphabet' by Billie Sucher is an A-to-Z career primer that delivers thought-provoking, educational, enlightening, inspirational, and motivational tweet-sized tips for all job seekers.
 
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100 Great Marketing Ideas (100 Great Ideas)
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100 Great Marketing Ideas (100 Great Ideas)100 Great Marketing Ideas (100 Great Ideas)

Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. 
 
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