Перед вами - очень ценная книга. В 21 веке всё чаще приходится писать что-то для опубликования в интернете: в блогах, на форумах, тексты для рекламной кампании вашей организации, описания публикаций на Englishtips :))) Умеете ли вы это делать? Знаете ли вы основные принципы и постулаты написания "веб-текстов"? Не делаете ли вы типичных ошибок? Книга наполнена полезными советами по планированию, структурированию, суммированию, оформлению, выбору лексики и грамматики при написании текста для интернета.
This is a practical guide for those wishing to write copy for websites,
as well as for those who commission others to do it for them. Set in
two parts, the first gives learning objectives based on key ideas,
techniques, and resources, and the second summarizes these objectives,
explains technical terms, and gives pointers to useful sites and
references. The book is part of the "Get Ahead In" series, which is
aimed at facilitating effective communication across a range of
real-life situation by providing provides up-to-date practical
guidance, tips, and the language tools to enhance writing and speaking
skills.
Today's public schools are increasingly
characterized by cultural and linguistic diversity. Studies show that
about 4.4 million students nationwide lack the English skills needed to
succeed academically. To help second language learners keep up in the
classroom, educators must understand the challenges that bilingual
students and schools face.
In
this concise guide, former bilingual teacher Judith Lessow-Hurley dives
right into the language debate swirling in school systems large and
small. She examines the popular myths about educating students in a
multilinquistic society and introduces the key issues:
* The demographics of second language learners
* The theory underlying language instruction
* Desirable qualifications for bilingual teachers
* Effective teaching methods and programs
* Language and politics
* Language and the law
By
confronting common beliefs about English-only and immersion programs,
basic interpersonal communication skills, the influence of culture on
language, and more, Lessow-Hurley reveals how schools can successfully
educate students from diverse backgrounds--without unintended
prejudice. Her passionate and intelligent response in the language
debate views every school as the bridge between cultures, helping all
students develop academically and equally.
Collection of exercises covers all major sections of English grammar. Various forms of exercises and tests are designed to compile and systematize the knowledge acquired at school and are growing in degree of difficulty. All assignments are equipped with answers. For applicants, all teachers and students of English
Продолжаем раздачу для студентов с уровнем знаний выше серднего. Сегодня, благодаря Браину, мы заканчиваем раздачу линейки Cutting Edge Advanced. Phrase Builder - это небольшая брошюрка, которая поставляется вместе с основным учебничком. Для желающих усилить свое обучение качаем и начинаем изучать...
