Smashing Logo Design: The Art of Creating Visual Identities

Taking you Beyond the Pretty Picture to the Techniques Behind the Logo
Smashing Logo Design goes much further than simply showcasing pretty pictures. It covers the design theory and techniques needed to build great-looking logos.
Smashing Logo Design looks at the challenges of designing a logo while detailing best practices for producing a successful project. Hardy’s logo design process is explained in detail, from the point of first contact with the client to the handing over of the product. Featuring hundred of never-before-publishing logos and quotes from established designers. Smashing Logo Design appeals to any aspiring designer or experienced professional.Inside You Will Learn:
What Makes a Successful Logo
How to Write a Successful Design Brief
How to Translate Your Research to Usable Concepts
Why You Should Sketch
How to convert Your Sketches to Vector Images
How to Select the Best Typefaces and Colors for Your Logo
How to Prepare Logo Files for Print
How to Make Effective Client Presentations
How to Create Logo Usage Guidelines