Visual Methodologies

Visual Methodologies is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them.

The text begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offers a critical inquiry into the relation of visual images to social identities and social relations. Following chapters then go on to investigate in detail - through an integrated theoretical and applied discussion - different methods for interpreting visual images. The strengths and weaknesses of each method are discussed in relation to a detailed case study, as well as to the more general issues outlined in the introduction. These methods include:

· Compositional interpretation

· Content analysis

· Semiology

· Psychoanalysis

· Discourse analysis

· Audience analysis

An integrated primer on studying visual culture - illustrated throughout, with key terms cross-referenced and defined - Visual Methodologies will be the first reference for any undergraduate in the social sciences beginning research.

 

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