Better Make It Real: Creating Authenticity in an Increasingly Fake World

Summary: Finally! A clear roadmap to achieving the essential differentiating competitive edge
Rating: 5

Corporate culture, especially around authenticity, is such a nebulous thing to try to achieve. Especially these days when we must reinvent ourselves all the time to keep up with the changes in the world around us.

Better Make It Real is the first book I've seen that clearly spells out how authenticity comes alive through integrated customer and employee experiences. In very simple terms, in a straightforward, friendly way, the author helps you understand exactly what authentic experience means in a workplace setting, how to achieve it and how to sustain it in an integrated way.

If you're in business, you're going to have a reputation. Why not make it a reputation that you specifically want to have? This book will help you design who you want to be, what you want to represent to all your stakeholders and how to stay true to your core vision, even as you change with the changing times.