Salesforce.Com Secrets of Success: Best Practices for Growth and Profitability

“Salesforce.com is usually thought of as an SFA system, but it really needs to be thought of as a full-fledged CRM. For more than five years, I’ve headed up marketing teams trying to expand the power of SFDC for highly automated Internet customer interaction systems. Salesforce.com® Secrets of Success is required reading for the modern marketer, sales exec, or customer support professional.”
–Mark de Visser, CEO of Sonatype
“Salesforce.com® Secrets of Success is terrific because it gives guidance to every major executive, as well as tactical recommendations to the implementation team. Using this book’s methods ensures the high user adoption rate we achieved at Syneron. It also provides hundreds of tips that save time and money in the real world.”
–Doron Gerstel, CEO of Syneron Medical
“Salesforce.com® Secrets of Success helps the busy executive figure out what to do–and not to do–when a Salesforce system is being built or extended. I appreciate the balance it provides, giving strategic guidance to the executive team and tactical tips to the implementers.”
–Dave Kellogg, CEO of Mark Logic