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Main page » Non-Fiction » Science literature » Linguistics » Perspectives on Localization (American Translators Association Scholarly Monograph)

Perspectives on Localization (American Translators Association Scholarly Monograph)


Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:
  • Return on investment and the localization business case
  • Localization cost drivers and cost-containment strategies
  • Localization quality and customer-focused quality management
  • Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs)
  • Using a meta-language to facilitate accurate translation of disembodied content
  • The case for managing source-language terminology
  • Terminology management in the localization process
  • Reconciling industry needs and academic objectives in localization education
  • Localization standards and the commoditization of linguistic information
  • The creation and application of language industry standards
  • Rethinking customer-focused localization through user-centered design
  • Moving from translation reuse to language reuse

Table of contents


Introduction: A Copernican revolution
Keiran J. Dunne
1. The localization business case
Quantifying the return on localization investment
Donald A. DePalma
GMS technology making the localization business case
Clove Lynch
Localization Cost
Carla DiFranco
2. Localization quality
Quality in the real world
Scott Bass
Putting the cart behind the horse: Rethinking localization quality management
Keiran J. Dunne
3. Game localization
Issues in localizing computer games
Frank Dietz
Localizing MMORPGs
Eric Heimburg
4. Terminology management
A practical case for managing source-language terminology
Robin Lombard
Terminology workflow in the localization process
Barbara Inge Karsch
5. Localization education
A discipline coming of age in the digital age
Debbie Folaron
6. Localization standards
Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information
Arle Lommel
The creation and application of language industry standards
Sue Ellen Wright
7. Rethinking the paradigm
Melding paradigms: Meeting the needs of international customers through localization and user-centered design
Susan M. Dray and David A. Siegel
Corpus enhancement and computer-assisted localization and translation
Gregory M. Shreve
Appendix: Localization-related standards and standards bodies
Suggestions for further reading

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Tags: international, trade, quality, defined, terms, customer, satisfaction