This is THE book on using story telling to effect any change or influence you want to have on anyone in a company or organization. Without using the term "emotional intelligence" the book overflows with it in a direct and practical way. Denning basically says that the selection of what kind of story to tell is based on your intention and knowing the mind set and intentions of your audience. In other words, by thinking of what you want to accomplish and thinking of what your audience wants to accomplish and furthermore thinking of where they're coming from, you will be more effective.
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