First we will explore what makes a lateral leader, the kind of person who can create a climate of creativity by inspiring people to have the confidence to take risks, and who can then develop their skills in creative techniques. We will see how these leaders paint a vision for the organization, communicate it and derive goals and objectives from the vision. They spend enormous effort on the culture of the business in order to make it open, questioning and receptive to new ideas. We will explain the principles and rules for creativity that the lateral leader uses and embodies. We will look at practical exercises for implementing the principles. We will examine the structures and policies to put in place in order to make innovation a process that runs through the organization like blood through the veins. We will draw on examples throughout of how people in all walks of life have made innovation a reality by applying these rules, principles and processes. And to challenge your creative problem-solving skills we will set some of the examples as lateral thinking puzzles for you to solve.