Essential Communication Strategies: For Scientists, Engineers, and Technology Professionals

Using scripting, you will master the fundamental principles of communicating:

• How to grab the readers or audiences attention from the start
• How to maintain the connection while proceeding smoothly from topic to topic
• How to provide the substantiation for the points you made
• How to communicate with people from other groups, such as marketers, investors, users, and others
• How to overcome such obstacles as fear, boredom, and aversion to your material

Distilling the art of communication to its essence, Essential Communication Strategies empowers you to communicate with confidence and authority in every situation, to every audience.