Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality marketing research by specifc topics.
Praised for its writing style, research base, and range of topics covered, Small Group and Team Communication develops issues of diversity, ethics, technology and the organizational use of groups and teams within a systems theory framework. Clearly organized and logically presented, this book provides the opportunity for outstanding discussions of critical issues. Harris and Sherblom effectively integrate real-world examples, hypothetical situations, social science theories, and scholarly research into a unified discussion of small group and team communication.
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.
A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe.
Teaching English - Research in the Language Classroom
This book, from 1990, looked at the practical benefits for teachers of classroom research. It consists of papers from practitioners from countries in Europe North America and Australasia but with detailed reference to a wider variety of global teaching contexts. Topics range from Investigating Learners' Language' to Researching Teachers: Behaviour and Belief.
Written by a renowned statistician, this book presents the basic ideas behind the statistical methods commonly used in studies of human subjects. It is an ideal guide for advanced undergraduates who are beginning to do their own research. It presents the basic principles in a non-mathematical way and is accessible to a wide audience with little background in statistics.
