Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot’s Guide to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication, body language, and psychology, readers can use persuasion to do good things like convince kids to eat their veggies, women to get annual mammograms, and couples to communicate without arguing.
The Blackwell Guide to Ancient Philosophy provides a comprehensive treatment of the principal figures and movements of philosophy from its origins before Socrates, through the towering achievements of Plato and Aristotle, and into its final developments in late antiquity. Authored by a cast of distinguished philosophers, this collection offers in-depth, accessible essays on the Presocratics, the Sophistic Movement, Socrates, Plato, Aristotle, the principal Hellenistic schools - Epicureanism, Academic Skepticism, and Stoicism - and, finally, the often neglected Neoplatonists.
Product Description From the urbane, “anything goes” atmosphere of Montréal to the quaint, romantic charm of Québec City …from cultural attractions and historical sights to fantastic shopping, dining, and night life…this guide clues you in about the action and attractions in two diverse, fascinating cities. Learn about terroi, locally grown specialty ingredients prominent in Montreal’s restaurants. Discover Quebec's “antique alley” and rue St-Joseph with its destination boutiques, bustling bistros, and happening pubs. This guide helps makes your visit trés magnifique with:
Info on where to go and how to get there
The scoop on intriguing, distinctive neighborhoods in both cities
5 itinerary options and 3 Day trips from Montreal
Attractions like the lookout atop Parc Mont-Royal in Montreal and the Changing of the Guard at La Citadel, the fortress that protected Quebec
Like every For Dummies travel guide, Montreal & Quebec City For Dummies, Second Edition includes:
A powerful guide for seeking out the best acquisition and merger targets As increasingly more companies look to mergers and acquisitions (M&As) as a source of new growth and revenue, there is an even greater chance that these M&As will go bad. This insightful guide focuses on one of the most often debated and key issues in mergers and acquisitions-why some deals fail miserably and why others prosper. It provides a complete road map for what potential buyers should look for when picking a target and what characteristics of sellers they should steer clear of, as well as pitfalls to avoid during the M&A process. Real-world examples are provided of high-profile failures-Quaker Oats, United Airlines, Sears, and Mattel-and high-profile successes-General Electric and Cisco. Patrick A. Gaughan (New York, NY) is President of Economatrix Research Associates and a professor of Economics and Finance at the College of Business, Fairleigh Dickinson University. He is actively engaged in the practice of business valuations for mergers and acquisitions, as well as other related applications.
When it comes to promoting a business, what works for the world's biggest companies isn't always the right fit for local small businesses. Small business owners don't have the money to waste trying ineffective tactics. In this handy guide, small business owners will discover tried-and-true tactics that get big results on small budgets. How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard provides a detailed, ten-step plan for creating a successful, affordable marketing campaign. Written by a small-town business owner who has been through it all, this is the ultimate guide for small businesses who need their marketing to make a big impact.
