Learner-centered and self-exploratory in its approach, this task-based oral skills text examines cross-cultural business practices and values. Its highly successful business case approach and methodology ask students to use critical thinking and problem-solving skills to explain their own cultural values. Each of its units includes language-expansion exercises. Cases (some authentic) present business situations where cross-cultural conflict interferes with the business at hand. Students then explore ways to repair these communication breakdowns.
Each case analysis includes: -Exercises in comprehension and problem solving, discussion/critical thinking, and written reflection
-Worldwide business practices
-Key business vocabulary and language exercises that introduce idioms and expressions related to the topic
The Business Case for E-Learning is the first book that
demonstrates the productivity gains provided by Internet learning
through a unique approach combining e-communication, e-training, and
e-assessment. Beyond theory, The Business Case for E-Learning
is based on practical experience in developing and deploying programs
that bolster profitability.
Treating the cultural giants of the 20th century, this volume traces
their reading habits and intellectual development, as well as their
contributions to Western culture. Suggesting the literary influences on
these figures, the book includes 355 entries on people from a broad
range of fields, including scientists, politicians, business figures,
writers, religious leaders, and figures from the performing arts and
popular culture.
The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a specially selected set of articles from Harvard Business Review and is designed to help you master an important management topic. Articles include: Brand Report Card by Kevin Keller; Bringing a Dying Brand Back to Life by Manny Jackson; How to Fight a Price War by Akshay Rao, Mark E. Bergen, and Scott Davis; Contextual Marketing by David Kenny and John Marshall; The Lure of Global Branding by David Aaker and Erich Joachimsthaler; Are the Strategic Stars Aligned for Your Corporate Brand? by Mary Jo Hatch and Majken Schultz; Torment Your Customers (They'll Love It) by Stephen Brown; and Boost Your Marketing ROI with Experimental Design by Eric Almquist and Gordon Wyner.
Langenscheidt Business Line
