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The ABCs of Continents
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The ABCs of ContinentsKindergarten-Grade 4—These titles vary in their usefulness and complexity. Consistency is a problem. In Continents, seven places are named at the beginning under "The 'A' Continents" when only six begin with that letter, and the "Q" entry is "Quartz," which is a bit specific for a book on this topic. Similarly, the first chapter of Animals is "Animals in Danger," but "Rhinoceros" represents "R." In all of the titles, specific names of things, insects, continents, or animals are mixed with generalized categories like "Habitat loss," for "H" in Environment.
 
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Tags: Continents, titles, Animals, specific, represents
New Media and Learning in the 21st Century: A Socio-Cultural Perspective
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New Media and Learning in the 21st Century: A Socio-Cultural PerspectiveThis volume brings together conceptualizations and empirical studies that explore the socio-cultural dimension of new media and its implications on learning in the 21st century classroom. The authors articulate their vision of new-media-enhanced learning at a global level. The high-level concept is then re-examined for different degrees of contextualization and localization, for example how a specific form of new media (e-reader) changes specific activities in different cultures.
 
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Tags: specific, different, learning, media, contextualization
Chambers Desktop Guides: Perfect Punctuation
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Chambers Desktop Guides: Perfect PunctuationChambers Desktop Guides: Perfect Punctuation

Covering all the major punctuation marks in turn, this book helps writers express themselves in a clear, accurate, and effective way. It is structured to enable the reader to build up knowledge from chapter to chapter or simply dip into if specific information is required.
 
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Tags: chapter, simply, specific, knowledge, build, Chambers, Perfect, Punctuation, Guides
Talking with the President: The Pragmatics of Presidential Language
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Talking with the President: The Pragmatics of Presidential LanguageThis book provides a pragmatic analysis of presidential language. Pragmatics is concerned with "meaning in context," or the relationship between what we say and what we mean. John Wilson explores the various ways in which U.S. Presidents have used language within specific social contexts to achieve specific objectives. This includes obfuscation, misdirection, the use of metaphor or ambiguity, or in some cases simply lying.
 
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Tags: Pragmatics, language, specific, misdirection, metaphor
Teaching English for Specific Purposes: An Introduction
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Teaching English for Specific Purposes: An IntroductionTeaching English for Specific Purposes: An Introduction

ESP English for Specific Purposes) involves teaching and learning the specific skills and language needed by particular learners fur a particular purpose. The P in ESP is always a professional purpose — a set of skills that learners currently need in their work or will need in their professional careers. This broad definition can be taken to include business skills, such as English for Job-hunting or Presentations, but many ESP teachers sec their field as distinct from mainstream Business English. 
 
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Tags: English, skills, their, professional, particular, Purposes, Specific