Ron Clark's New York Times Best
Seller, "The Essential 55," describes the 55 rules and expectations he
had of his students in Harlem and how he used manners and respect to
help his classes achieve outstanding test scores.
This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.
"... packed with insights and applications. Essential reference for the serious marketer. I highly recommend it." Phillip Kotler
Over the past twenty years J. A. Cuddon's Dictionary of Literary Terms and Literary Theory has become firmly established as a classic work of reference. Now in its fourth edition, complete with many new entries and insights, it remains the most comprehensive and accessible work of its kind and constitutes essential reading for students, teachers and general readers alike.
Ever since his first book was published some six decades ago, Peter Drucker has been essential to everyone serious about the "management of an enterprise (and) the self-management of the individual, whether executive or professional, within an enterprise and altogether in our society of managed organizations." This distinguished 30-year Claremont University professor has continuously identified critical principles in management, economics, politics, and the world in general. And he has redirected our thinking about them through more than two dozen books, including an autobiography and a couple of works of fiction. Now, with The Essential Drucker, he has overseen the compilation of his most important fundamentals into one indispensable book.
Inside Old English: Essays in Honour of Bruce Mitchell gives readers a comprehensive insight into the world of Old English.
Consists
of a series of original essays written by prominent specialists in the
field in honour of the eminent Oxford scholar, Bruce Mitchell
(co-author of the best-selling textbook A Guide to Old English, 6th edition, Blackwell, 2001).
Encourages readers to engage with the literary, cultural, intellectual, religious and historical contexts of Old English texts.
Explores the problems scholars face in interpreting and editing Old English texts.
Highlights the essential secondary literature for each topic.
Each
of the contributors writes in a straightforward and authoritative
style, drawing out connections between different contexts and pointing
readers towards the essential secondary literature for each topic.
