The Complete Newbie’s Guide To Effective Copywriting
Is your business struggling with low conversion rates?
To be successful in business, online or offline, it basically comes down to 2 things. You need to be able to get leads (potential customers) and then convert them into buying customers.
A fun and authoritative guide to writing masterful copy. Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
This report explains in a foolproof, step-by-step method how to write your ads and sales letters in such a compelling way that it grabs readers' attention instantly.
Gabay's Copywriters' Compendium- revised edition in paperback, Second Edition: The Definitive Professional Writers Guide
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
