Learn all you need to know to improve your marketing skills, from researching and analyzing customers'' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
Learn all you need to know about how to generate and manage publicity - from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches.Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
Essential Managers: Communicate Clearly Make sure your message is heard with this important guide to business communications. Learn all you need to know about successful communication, from interpreting body language to writing letters, optimizing meetings, and speaking on the telephone. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
The Economist is a global weekly magazine written for those who share an uncommon interest in being well and broadly informed. Each issue explores the close links between domestic and international issues, business, politics, finance, current affairs, science, technology and the arts.
A bimonthly magazine for the learners of business language at upper intermediate and advanced levels. All texts followed by wordlists. Features finance, small business, management, technology, language, lifestyles, profiles, international trade, European economy, and local issues.
