Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value

To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers.

Perspectives On Design - California Edition

Learning about American Architecture? Great Ebook about California designers and builders. Text and excellent photos.

Good Practice in Science Teaching: What Research Has to Say

'The book has wide appeal in that the issues investigated - for example, the nature of science, practical work, the role of language, of technology and formative and summative assessment - are relevant and pertinent to science teachers' work in all school systems' - Professor David F Treagust, Curtin University of Technology, Australia. This new edition of "Good Practice in Science Teaching" offers a comprehensive overview of the major areas of research and scholarship in science education.

* How do student teachers learn to teach? * How can experienced English teachers teach student teachers? * How can good English teachers continue to develop and improve? Developing English Teachers is a book for anyone interested in helping English teachers to develop and improve. Its main focus is on the ways in which experienced English teachers can support and develop student teachers and induct them into the profession.

Written for both in-service and trainee teachers, this new title is a practical, up-to-date guide on how to teach children to read using synthetic phonics - the approach that will be adopted in all schools in England from 2007. It describes different approaches to systematic phonics teaching, together with the rapid progress in word recognition ability that can result. The book also includes case studies, advice on how to diagnose children's phonic skills, and how to locate and remediate their weaknesses. It also provides guidance on how teaching assistants can support the work of the classroom teacher.